Age is just a number. And for the AARP® Credit Card from Chase, the magic number was 50 – the age of the youngest baby boomers. With a fresher look and more rewarding cash back rewards, this comprehensive campaign reinvigorated and repositioned the brand to better capture this active and growing demographic.
A new brand comes to life
All print and digital materials were redesigned to reflect the new look and strategy. A microsite was also created to showcase the new card.
Working together
Membership was enriched through engaging events like AARP Life@50+ shows for which take-ones, booth materials and digital/traditional signage were created.
Talking to this generation
An integrated communication strategy, including print, direct mail, display ads and more, helped grow the portfolio and deepen relationships.
Talking to this generation
An integrated communication strategy, including print, direct mail, display ads and more, helped grow the portfolio and deepen relationships.
Make 2015 the year you win the 
SIMPLY EXCEPTIONAL
A good thing just got better